Responsibilities
UI/UX, Strategy

Fundraising on Twitch

Hype Trains are interactive, time-limited events designed to celebrate viewer support on Twitch. Triggered by milestones like subscriptions, Cheers (100+ Bits), and Prime subs within a five-minute window, Hype Trains energize communities and amplify engagement. Streamers can customize the difficulty of Hype Trains, though most (91%) opt for the easiest setting, requiring just four subscriptions or 1,600 Bits. Each month, over 100,000 channels launch Hype Trains, contributing approximately $70 million in annual revenue for streamers. Our team was challenged to build on the community’s natural excitement for reaching high Hype Train percentages, reduce friction for streamers facilitating these moments, and enhance the experience when they occurred.

Twitch Team: Dev Iyer, Tiffany Yang, Colin McClure, Campbell Compton, Victoria Joh, Patrick Steward , & Alex Roy
PayPal Team: Michael

User Problem

Streamers face challenges in facilitating charitable giving through their content, including complex revenue-sharing models, income tax implications, and long payout timelines, all while navigating potential harassment during high-visibility campaigns.

Viewers encounter friction in supporting these charitable efforts, often needing to leave the Twitch platform to donate, which disrupts their engagement and raises concerns about transparency in how their contributions are allocated and used. Together, these issues create barriers to seamless and impactful charitable giving within the Twitch ecosystem, affecting the experience and trust of both streamers and their audiences.

Viewer Experience

1. Step

Proven Results

Twitch Charity has enable streamers to raise funds for over 16,000 charities, surpassing the adoption goal by nearly three times (70% vs. 25% target) and generating over $6M annually in donations. Featured as a keynote product at TwitchCon 2023, showcasing its impact and importance to the platform’s ecosystem.

World Records & Articles

The Verge